LOYALTY STRATEGY | LOYALTY CONSULTANCY | CUSTOMER LOYALTY | B2B LOYALTY | EMPLOYEE LOYALTY | DATA AND CRM | CUSTOMER EXPERIENCE | JOURNEY MAPPING | FUTURE STATE MAPPING | DATA ARCHITECTURE | DATA MANAGEMENT | ANALYTICS AND INSIGHTS | CRM | MARKETING | PARTNERSHIPS | MERCHANT MANAGEMENT | CARD-LINKED TECHNOLOGY | EMERGING TECHNOLOGY | INNOVATION

INNOVATION THAT

INSPIRES LOYALTY

A purpose-driven consultancy specialising in loyalty strategy, data, customer experience and Digital Payment Technology.

OUR APPROACH

We create data-driven loyalty strategies, underpinned by seamless customer experience and smart digital strategy, that boost engagement, grow revenues, and transform customers into loyal brand advocates.

We take an holistic approach to loyalty to ensure our strategies operationally and commercially align to business goals. In today’s world, we understand that data is king and should empower businesses to understand, engage, and reward customers effectively based on preferences and behaviours.

38%

Brands risk losing 38% of their existing customer base due to poor personalisation efforts

- Gartner

1,300%

The average ROI for enterprises using BI and analytics

- Impact Networking

30%

Insights-driven businesses grow at an average of 30%+ annually vs. those less-informed

- Data Ideology

71%

71% of customers expect businesses to deliver personalised interactions; 75% will switch if not

- McKinsey

OUR AREAS OF EXPERTISE

We work in several areas utilising years of experience across various industries and a passion for emerging technology.

Strategic Planning
& Analysis

Discovery & Problem Statement Analysis

Research & Benchmarking

Current State Journey Mapping

Loyalty Strategy Development

Business Modelling & Financial Feasibility

Data &
Technology Solutions

Technology Platform Sourcing

Emerging Technology Consultation

Data Architecture, Governance & Compliance

BI, Reporting & Insights

Card Linked
Technology Solutions

Design

Implementation

Operational Management

Partnerships

Merchant Ecosystems

Customer
Experience Design

Customer Experience & Journey Mapping

UI & UX Design

Marketing, CRM Planning & Execution

Digital Strategy & Experience

Partnerships Sourcing
& Management

Partnerships Sourcing & Management

Merchant Acquisition Strategy

Merchant Aggregator Management

Operational
Support

Project Management

Ongoing Programme Management

Training & Onboarding

WHAT OUR CLIENTS SAY

Fernando Sanchez

SVP Innovation – Investments

Aldar

— It is a great pleasure to have the opportunity to work with the Bright Insights team. They helped us in the roll-out of our loyalty programme. Amazing professionals with a deep knowledge of the retail environment. To any company in the region or internationally who wants to develop and/or design a loyalty programme I recommend 100% to partner with them. It is a great pleasure

Tarek Barakat

Marketing & E-Commerce Director

Beside Retail Group

— Bright Insights have been invaluable in launching our loyalty programme. Professional, detail-oriented, and creative, they consistently go above and beyond. Their industry experience and innovative thinking challenge our ideas, ensuring all business aspects are considered. Highly recommend them—we’ve even extended our contract to keep their expertise post-launch.

Mark Potter

Managing Director

Etihad Guest

— We've worked with Lisa and the Bright Insights team for years, benefiting from their professionalism, expertise in loyalty and retail, and strong connections with iconic Middle East brands. Their creativity, problem-solving, and drive for innovation made every challenge achievable. Highly recommend them!

Hamad Al Falasi

Head of Resource & Support Services

Fazaa

— Working with Bright Insights has been a seamless and enriching experience. Their team consistently demonstrates professionalism, creativity, and a strong commitment to delivering results. Their insights and support have truly added value to our projects at Fazaa. We're proud to be partnered with such a forward-thinking and reliable team.

Nickolas Welch

Chief Retail Officer

Trafalgar Luxury Group

— I worked with Lisa and Bright Insights to craft a loyalty strategy for a luxury multi-brand retailer. Their expertise in loyalty and customer experience, combined with creativity and professionalism, drives lasting customer and employee engagement. Their innovative approach enhances business performance—I highly recommend them!

LET'S CONNECT

Whether you’re looking for expert guidance, fresh ideas, or a trusted partner to help bring your vision to life - we’re here to help.

SEND EMAIL

ADDRESS

One Space Center, Building 3
Green Community
Dubai Investment Park 1
Dubai, UAE

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We look forward to speaking to you soon.

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